Kotler, Philip, <br/><br/>
Social marketing  strategies for changing public behavior 
Philip Kotler, Eduardo L. Roberto. 
 - New York  London  Free Press  Collier Macmillan  c1989. 
 - xii, 401 p.  ill. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references (p. 371-389). 
<br/><br/><label>ISBN: </label>0029184614  29.95 
<br/><br/><label>LCCN: </label>89045735  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.<br/>Behavior modification
<br/><br/><label>LC Class. No.: </label>HF5415.122  / .K68 1989 
<br/><br/><label>Dewey Class. No.: </label>658.8