TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Marketing
SN  - 8420541982
U1  - 658.8 
PY  - 2004///
CY  - Madrid
PB  - Pearson
KW  - Marketing
KW  - Local
N1  - Includes bibliographical references and index
ER  -