Kotler, Philip, <br/><br/>
Marketing 
Philip Kotler, Gary Armstrong ; traducción : Clara E. Rivera Rodríguez, María de Ancos Rivera. 
 - 10<U+00AA> ed. 
 - Madrid  Pearson  c2004. 
 - xxvi, 758 p.  ill.  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8420541982 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / K874m E 2004