TY - BOOK AU - Reinholdt,Eric TI - Architect Entrepreneur: a field guide: building, branding, and marketing your startup design business. SN - 9781511750172 AV - HD62.5 R45 2015 PY - 2015/// CY - Mount Desert, Maine PB - Design Workshop KW - New business enterprises KW - Handbooks, manual etc KW - Local KW - Architectural firms KW - Ownership KW - Architects N1 - Table of Contents : Introduction 6 -- 1 Mindset 10 -- 2 Getting Started 22 -- 3 Your Brand 42 -- 4 Marketing 51 -- 5 Internet Marketing 67 -- 6 Getting Hired 82 -- 7 Getting Paid (Your Contract) 105 -- 8 Finances 118 -- 9 Studio Essentials 129 -- 10 Startup Costs 140 -- 11 SOP's 152 -- 12 Software 160 -- Closing Thoughts + Resources 170 -- ER -