03755nam a2200373Ia 4500003000600000005001700006008004100023010001700064020001800081020001500099020001800114040003400132050001900166082001600185100001900201245011000220250003000330264005600360300004600416336002600462337002800488338002700516504005100543505121500594520107601809650003702885650003502922650001502957650015302972650001103125650001703136856010803153856012003261pucpr20220427195030.0150731s2010 nyua b 001 0 eng  a 2010005389 a9781568989693 a1568989695 a9781616893507 apucprbengcpucprdpucprerda00aZ246bL87 201000a686.2/22221 aLupton, Ellen.10aThinking with type :ba critical guide for designers, writers, editors, & students. /cEllen Lupton.htxt a2nd rev. and expanded ed. aNew York : bPrinceton Architectural Press, c2010. a224 p.bill. (chiefly col.)c22 cm.fbook 2rdacontentatextbtxt 2rdamediaaunmediadedbn 2rdacarrieravolumebnc aIncludes bibliographical references and index. aLETTER : -- Humanism and the body -- Enlightenment and abstraction -- Monster fonts -- Reform and revolution -- Type as program -- Type as narrative -- Back to work -- Anatomy -- Size -- Scale -- Type classification -- Type families -- Superfamilies -- Capitals and small capitals -- Mixing typefaces -- Numerals -- Punctuation -- Ornaments -- Lettering -- Logotypes and branding -- Typefaces on screen -- Bitmap typefaces -- Typeface design -- Exercise : Modular letterforms -- Font formats -- Font licensing ; -- TEXT : -- Errors and ownership -- Spacing -- Linearity -- Birth of the user -- Kerning -- Tracking -- Exercise : space and meaning -- Line spacing -- Alignment -- Exercise : alignment -- Vertical text -- Enlarged capitals -- Marking paragraphs -- Captions -- Hierarchy -- Exercise : hierarchy -- Exercise : long lists ; -- GRID : -- Grid as frame -- Dividing space -- Grid as program -- Grid as table -- Return to universals -- Golden section -- Single-column grid -- Multicolumn grid -- Modular grid -- Exercise : modular grid -- Data tables -- Exercise : data tables ; -- APPENDIX : -- Spaces and punctuation -- Editing -- Editing hard copy -- Editing soft copy -- Proofreading -- Free advice. aCompletely revised and expanded, the second edition of Thinking with Type provides even more examples, exercises, and useful information than the first edition, published in 2004, which was quickly recognized as an essential design tool. A blank page or screen confronts the designer with fundamental questions. What kind of typeface to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, and shaped? Thinking with Type provides clear and focused guidance for students, designers, writers, and editors on how to arrange written content. Throughout the book, visual examples show how to be inventive within the systems of typographic form. With forty-eight pages of new content and dozens of additional illustrations, the second edition provides stunning examples, eye-opening demonstrations, and helpful exercises. Includes new sections on: Lining and non-lining numerals ; Small caps and enlarged capitals ; Optical sizes ; Captions ; Punctuation and ornaments ; Font formats and font licensing ; Mixing typefaces ; Hand lettering. 0aGraphic design Typography2Local 0aType and type-founding.2Local 0aTechnology 0aPrinting -- Handbooks, manuals, etc. Graphic design (Typography) -- Handbooks, manuals, etc. Packaging -- Handbooks, manuals, etc. Shippers' guides. 0aLayout 0aTypesetting. 3ProQuestuhttps://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=3387329yAcceso Remoto 3ProQuestuhttps://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=3387329yAcceso en el Campus PUCPR