García-Sordo, Juan B. <br/><br/>
Marketing internacional 
Juan B. García-Sordo. 
 - México  McGraw-Hill  c2001. 
 - xxv, 549 p.  . ill.  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9701028570 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export Marketing<br/>International business enterprises