Wild, John J.

International business the challenges of globalization John J. Wild, University of Wisconsin, Madison, Kenneth L. Wild, University of London, England, Alverne Ball. - Eighth Edition. - xxvii,432 pages color illustrations, color maps 27 cm

Includes bibliographical references and index.

Global business environment -- Globalization -- National business environments -- Cross-cultural business -- Political economy and ethics -- Economic development of nations -- International trade and investment -- International trade theory -- Political economy of trade -- Foreign direct investment -- Regional economic integration -- The international financial system -- International financial markets -- International monetary system -- International business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employeeglossary -- Bibliographic references -- Index.

0133866246 9780133920819

2014020326


International business enterprises--Management.
International trade

HD62.4 / .W586 2016

658/.049