TY  - BOOK
AU  - Scarborough,Norman M.
AU  - Cornwall,Jeffrey R.
AU  - Zimmerer,Thomas
TI  - Essentials of entrepreneurship and small business management
SN  - 9780133849622
AV  - HD62.7 .S273 2016
U1  - 658.02/2 23
PY  - 2016///
CY  - Upper Saddle River
PB  - Pearson
KW  - Small business
KW  - Management
KW  - Local
KW  - Entrepreneurship
KW  - New business enterprises
N1  - Includes index; The challenge of entrepreneurship -- The foundations of entrepreneurship -- Ethics and social responsibility : doing the right thing -- Building the business plan : beginning considerations -- Inside the entrepreneurial mind : from ideas to reality -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building the business plan : marketing and financial considerations -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Putting the business plan to work : sources of funds -- Sources of financing: equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture team and planning for the next generation -- Appendix: the daily perc business plan -- Cases -- Name index -- Subject index
ER  -