Scarborough, Norman M. creator Cornwall, Jeffrey R. text nju 2016 Eighth Edition. monographic eng

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pages cm The challenge of entrepreneurship -- The foundations of entrepreneurship -- Ethics and social responsibility : doing the right thing -- Building the business plan : beginning considerations -- Inside the entrepreneurial mind : from ideas to reality -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building the business plan : marketing and financial considerations -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Putting the business plan to work : sources of funds -- Sources of financing: equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture team and planning for the next generation -- Appendix: the daily perc business plan -- Cases -- Name index -- Subject index. Norman M. Scarborough, Jeffrey R. Cornwall. Includes index. Small business Management Entrepreneurship New business enterprises Management HD62.7 .S273 2016 658.02/2 Zimmerer, Thomas. 9780133849622 0133849627 2014021098 DLC 140530 20200313020141.0 330830 eng