02159nam a2200349Ia 4500 330830 20200313020141.0 140530s2016 nju 001 0 eng 2014021098 9780133849622 0133849627 DLC eng DLC rda pcc HD62.7 .S273 2016 658.02/2 23 Scarborough, Norman M. 165761 Local Essentials of entrepreneurship and small business management Norman M. Scarborough, Jeffrey R. Cornwall. Eighth Edition. 1111 Upper Saddle River Pearson 2016. pages cm txt n rdamedia nc rdacarrier Includes index. The challenge of entrepreneurship -- The foundations of entrepreneurship -- Ethics and social responsibility : doing the right thing -- Building the business plan : beginning considerations -- Inside the entrepreneurial mind : from ideas to reality -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building the business plan : marketing and financial considerations -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Putting the business plan to work : sources of funds -- Sources of financing: equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture team and planning for the next generation -- Appendix: the daily perc business plan -- Cases -- Name index -- Subject index. Small business Management. Local 171102 Entrepreneurship 92320 Local New business enterprises Management. 142320 Local Cornwall, Jeffrey R. 213518 Local Zimmerer, Thomas. Essentials of entrepreneurship and small business management. 192056 Local 247514 247514 0 0 0 HD_62_700000000000000__S273_2016 0 mbl 196371 12 12 20 2016-05-27 GLOBAL ONLINE BIBIOGRAPHIC INFORMATION 209.80 532442 1 HD 62.7 .S273 2016 50000003234308 2016-08-18 00:00:00 2016-06-27 r:330830 6