Estrategias y tácticas de marketing interpretando al consumidor en su kilómetro cero </titleInfo> <name type="personal"> <namePart>Valls, Josep-Francesc.</namePart> <role> <roleTerm authority="marcrelator" type="text">creator</roleTerm> </role> </name> <name type="personal"> <namePart>Montana, Jordi</namePart> </name> <name type="personal"> <namePart>Franch, Josep</namePart> </name> <typeOfResource>text</typeOfResource> <genre authority="marc">bibliography</genre> <genre authority="marc">biography</genre> <originInfo> <place> <placeTerm type="code" authority="marccountry">sp</placeTerm> </place> <place> <placeTerm type="text">España</placeTerm> </place> <publisher>Profit</publisher> <dateIssued>2014</dateIssued> <issuance>monographic</issuance> </originInfo> <language> <languageTerm authority="iso639-2b" type="code">spa</languageTerm> </language> <physicalDescription> <extent>247 pages. : illustrations ; 23 cm.</extent> </physicalDescription> <targetAudience authority="marctarget">specialized</targetAudience> <note type="statement of responsibility">Josep-Francesc Valls ; prólogo de Jordi Montaña y Josep Franch.</note> <note>Includes bibliographical references (p. 239-247).</note> <subject authority="lcsh"> <topic>Marketing</topic> </subject> <identifier type="isbn">9788415505235 (rústica)</identifier> <recordInfo> <recordContentSource authority="marcorg">CY</recordContentSource> <recordCreationDate encoding="marc">150218</recordCreationDate> <recordChangeDate encoding="iso8601">20170228130525.0</recordChangeDate> <recordIdentifier>330665</recordIdentifier> </recordInfo> </mods>