TY  - BOOK
AU  - Stahlberg,Markus
AU  - Atmetlla ,Emili .
AU  - Bordanova,Xavier
AU  - Maila,Ville
TI  - Shopper marketing: [cÃ³mo aumentar las decisiones de compra en el punto de venta]
T2  - Marketing
SN  - 9788415735458
AV  - HF5828 .S73 2012
U1  - 659.1/57 23
PY  - 2012///
CY  - Barcelona, EspaÃ±a
PB  - Profit
KW  - Advertising, Point-of-sale
KW  - Local
KW  - Shopping
KW  - Decision making
KW  - Consumers
KW  - Marketing
N1  - Translation of : Shopper marketing, c 2012; Includes bibliographical references
ER  -