Production and logistics in meetings, expositions, events, and conventions
George G. Fenich, Ph.D.
- Boston Pearson [2015]
- 257 pages illustrations 29 cm
On-site meeting and event management -- Designing, organizing and producing the environment for meetings, conventions and events -- Managing the technical aspects of meetings, conventions and events -- Managing registration: what you need to know and why -- Food and beverage production -- Management of human resources -- Training and supervision -- Optimizing speaker, entertainers and performers -- Moving people from here to there and back again -- Financial management -- Marketing and sales in meetings and business events: focus on-site -- Public relations -- On-site: effective event communication.
9780133139464
Special events--Management. Special events--Planning.