The new gold standard 5 leadership principles for creating a legendary customer experience courtesy of the Ritz-Carlton Hotel Company
Joseph A. Michelli.
- New York McGraw-Hill c2008.
- xvi, 284 p. ill. (some col.) 23 cm.
Includes bibliographical references (p. 265-271) and index.
The Ritz-Carlton experience -- Principle 1 : define and refine. Set the foundation : communicating core identity and culture ; Be relevant -- Principle 2 : empower through trust. Select--don't hire ; It's a matter of trust -- Principle 3 : it's not about you. Build a business focused on others ; Support frontline empathy -- Principle 4 : deliver wow! Wow : the ultimate guest experience ; Turn wow into action -- Principle 5 : leave a lasting footprint. Aspire, achieve, teach ; Sustainability and stewardship -- Conclusion : a lasting impression.