00805nam a2200241Ia 4500001000700000003000500007005001700012008004100029010001500070020001500085040001800100050002600118082001700144100002600161245009000187250001200277260005000289300003100339504005100370650005300421650004800474700004100522328678BIBL20160527192659.0920527s2001    maua     b    001 0 eng    a 92021636   a0205142427  aDLCcDLCdDLC00aHF5415.135b.K47 200100a658.8/022201 aKerin, Roger A.2LEMB10aStrategic marketing problemsbcases and commentscRoger A. Kerin, Robert A. Peterson.  a9th ed.  aUpper Saddle River, NJbPrentice Hallcc2001.  axiii, 729 p.bill.c28 cm.  aIncludes bibliographical references and index. 0aMarketingxDecision makingxCase studies.2Local 0aMarketingxManagementxCase studies.2Local10aPeterson, Robert Allend1944-2Local