Kerin, Roger A. <br/><br/>
Strategic marketing problems  cases and comments 
Roger A. Kerin, Robert A. Peterson. 
 - 9th ed. 
 - Upper Saddle River, NJ  Prentice Hall  c2001. 
 - xiii, 729 p.  ill.  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0205142427 
<br/><br/><label>LCCN: </label>92021636  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies.<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .K47 2001 
<br/><br/><label>Dewey Class. No.: </label>658.8/02