TY  - BOOK
AU  - Ciaramitaro,Barbara L.
TI  - Virtual worlds and e-commerce: technologies and applications for building customer relationships
SN  - 9781616928087 (hardcover)
AV  - HF5548.32 .V567 2011
U1  - 658.8/72 22
PY  - 2011///
CY  - Hershey PA
PB  - Business Science Reference
KW  - Electronic commerce
KW  - Local
KW  - Consumers
KW  - Virtual reality
N1  - Includes bibliographical references (p. 328-359) and index
N2  - "This book presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of Internet technologies to create a more immersive experience for customers"--Provided by publisher
ER  -