Virtual worlds and e-commerce technologies and applications for building customer relationships
Barbara Ciaramitaro, [editor].
- Hershey PA Business Science Reference c2011.
- xx, 375 p. ill. 29 cm.
Includes bibliographical references (p. 328-359) and index.
"This book presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of Internet technologies to create a more immersive experience for customers"--Provided by publisher.