Virtual worlds and e-commerce technologies and applications for building customer relationships Barbara Ciaramitaro, [editor]. - Hershey PA Business Science Reference c2011. - xx, 375 p. ill. 29 cm.

Includes bibliographical references (p. 328-359) and index.

"This book presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of Internet technologies to create a more immersive experience for customers"--Provided by publisher.

9781616928087 (hardcover) 9781616928100 (ebook)

2010016428


Electronic commerce
Consumers
Virtual reality.

HF5548.32 / .V567 2011

658.8/72