La seducción del lujo por qué los consumidores quieren productos de nuevo lujo y cómo los crean las empresas Trading up : why consumers want new luxury goods--and how companies create them. Spanish Silverstein, Michael J. creator Fiske, Neil. Butman, John. text sp Barcelona Ediciones Deusto c2006 2006 monographic spa
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291 p. ill. 23 cm. Michael J. Silverstein y Neil Fiske, con la colaboración de John Butman ; traducción : Mariona Barrera. n-us--- Luxury Quality of products United States Cost and standard of living United States HB841 .S55 2005 339.4/7/0973 8423424332 2004057392 http://www.loc.gov/catdir/enhancements/fy0720/2004057392-b.html http://www.loc.gov/catdir/enhancements/fy0720/2004057392-d.html http://www.loc.gov/catdir/enhancements/fy0720/2004057392-s.html http://www.loc.gov/catdir/enhancements/fy0720/2004057392-t.html http://www.loc.gov/catdir/enhancements/fy0720/2004057392-b.html http://www.loc.gov/catdir/enhancements/fy0720/2004057392-d.html http://www.loc.gov/catdir/enhancements/fy0720/2004057392-s.html http://www.loc.gov/catdir/enhancements/fy0720/2004057392-t.html DLC 140918 20160527192649.0 328600