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  <titleInfo>
    <nonSort>El </nonSort>
    <title>poder de la marca</title>
    <subTitle>el papel del diseño en su creación</subTitle>
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  <name type="personal">
    <namePart>Montana, Jordi</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <name type="personal">
    <namePart>Moll, Isa.</namePart>
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    <place>
      <placeTerm type="text">Barcelona]</placeTerm>
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    <publisher>Profit</publisher>
    <dateIssued>c2013</dateIssued>
    <issuance>monographic</issuance>
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  <physicalDescription>
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    <extent>308 pages illustrations 24 centimeters.</extent>
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  <note type="statement of responsibility">Jordi Montaña. Isa Moll.</note>
  <subject authority="lcsh">
    <topic>Branding (Marketing)</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Business</topic>
    <topic>Marketing</topic>
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  <subject authority="lcsh">
    <topic>Product design</topic>
    <topic>Business</topic>
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  <subject authority="lcsh">
    <topic>Brand names products</topic>
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  <classification authority="lcc">HF5415.1255 .M66 2013</classification>
  <identifier type="isbn">9788415735793</identifier>
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