TY  - BOOK
AU  - Levine,Michael
AU  - Levine,Michael
TI  - Guerrilla P.R. 2.0: wage an effective publicity campaign without going broke
SN  - 9780061438523
AV  - HD59 .L48 2008
U1  - 659.2 22
PY  - 2008///
CY  - New York
PB  - Collins
KW  - Small business
KW  - Public relations
KW  - Local
KW  - Industrial publicity
N1  - Rev. and updated ed. of: Guerrilla P.R. / Michael Levine; Includes index; A brief history of Time- and Newsweek, and USA today -- Basic training -- First maneuvers -- Plugging in : guerrilla P.R. in a wired world -- Fanning out : expanding your guerrilla P.R. tools -- Data smog -- First attack : the print media -- Second salvo : electronic media -- Reserve ammo : press conferences, parties, and more -- May day, may day -- Intelligence gathering : planning your next step -- Theme and variations -- Concluding thoughts : a call to battle
UR  - http://www.loc.gov/catdir/toc/ecip086/2007051297.html
UR  - http://www.loc.gov/catdir/enhancements/fy0911/2007051297-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0911/2007051297-d.html
ER  -