01896nam a2200361Ia 4500 328077 20200313020140.0 140827s2008 nyu 001 0 eng 2007051297 9780061438523 0061438529 (OCoLC)ocn179805693 (OCoLC)179805693 DLC DLC YDX BTCTA BAKER YDXCP OCLCG HHO DLC HD59 .L48 2008 659.2 L6654g 22 Levine, Michael 1186 LEMB Guerrilla P.R. 2.0 wage an effective publicity campaign without going broke Michael Levine. Guerrilla PR 2.0 Guerrilla public relations 2.0 [Rev. and updated ed.]. New York Collins c2008. xiii, 354 p. 21 cm. Rev. and updated ed. of: Guerrilla P.R. / Michael Levine. Includes index. A brief history of Time- and Newsweek, and USA today -- Basic training -- First maneuvers -- Plugging in : guerrilla P.R. in a wired world -- Fanning out : expanding your guerrilla P.R. tools -- Data smog -- First attack : the print media -- Second salvo : electronic media -- Reserve ammo : press conferences, parties, and more -- May day, may day -- Intelligence gathering : planning your next step -- Theme and variations -- Concluding thoughts : a call to battle. Small business Public relations. Local 171102 Industrial publicity 114452 Local Levine, Michael 1954- Guerrilla P.R. 1186 LEMB Table of contents only http://www.loc.gov/catdir/toc/ecip086/2007051297.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0911/2007051297-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy0911/2007051297-d.html 245134 245134 0 0 ddc 0 659_200000000000000_L6654G 0 evl 180717 10 10 1 2016-05-27 donaciØn 526841 0 659.2 L6654g 80000002523465 2016-05-27 00:00:00 r:328077 6