Levine, Michael <br/><br/>
Guerrilla P.R. 2.0  wage an effective publicity campaign without going broke 
 Guerrilla PR 2.0  Guerrilla public relations 2.0 
Michael Levine. 
 - [Rev. and updated ed.]. 
 - New York  Collins  c2008. 
 - xiii, 354 p.  21 cm. 
<br/><br/> Rev. and updated ed. of: Guerrilla P.R. / Michael Levine.  Includes index. 
<br/><br/>A brief history of Time- and Newsweek, and USA today -- Basic training -- First maneuvers -- Plugging in : guerrilla P.R. in a wired world -- Fanning out : expanding your guerrilla P.R. tools -- Data smog -- First attack : the print media -- Second salvo : electronic media -- Reserve ammo : press conferences, parties, and more -- May day, may day -- Intelligence gathering : planning your next step -- Theme and variations -- Concluding thoughts : a call to battle. 
<br/><br/><label>ISBN: </label>9780061438523 0061438529 
<br/><br/><label>LCCN: </label>2007051297 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Small business--Public relations.<br/>Industrial publicity
<br/><br/><label>LC Class. No.: </label>HD59  / .L48 2008 
<br/><br/><label>Dewey Class. No.: </label>659.2  / L6654g