a real-world guide to building pages in graphic design Cullen, Kristin. creator text bibliography mau 2007 monographic eng

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240 p. ill. (chiefly col.) 24 cm. Covers the fundamental areas of the graphic design business. This work tackles the often perplexing job of nailing down a layout that works. It illuminates the category of layout, communicating specifically what it takes to design with excellence; and also addresses the how and why of the creative process - the very heart of design. chapter one -- 10 the function of design, COMMUNICATING MESSAGES -- 13 establishing function -- 14 the role of the designer -- chapter two -- 16 inspiration, CULTIVATING CREATIVITY -- 18 discovering inspiration -- chapter three -- 24 the design process, UNDERSTANDING METHODOLOGY -- 26 the value of process -- 26 developing a project brief -- 30 research and information-gathering -- 32 brainstorming -- 34 conceptualization -- 36 experimentation and development -- 40 execution -- chapter four -- 42 intuition, TRUSTING THE INNER VOICE -- 44 design fundamentals and intuition -- 44 intuition defined -- 46 the benefits of intuition -- chapter five -- 52 structure+organization, BUILDING FOUNDATIONS -- 54 grid systems in graphic design -- 56 the anatomy of grids -- 60 working with basic grids -- chapter six -- 72 the interaction of visual elements, ESTABLISHING HIERARCHY -- 74 hierarchical development -- 77 compositional factors -- chapter seven -- 88 typography, SHAPING THE PAGE -- 90 the function of type -- 90 typographic characteristics -- 94 typeface selection -- 98 designing with type -- chapter eight -- 116 design analysis, SEEING TI-IE WHOLE AND ITS PARTS -- 118 the importance of analysis -- 120 evaluation considerations -- chapter nine -- 126 profiles LOOKING CLOSER -- 128 aufuldish ft warinner -- 132 capsule -- 134 cheng design -- 138 collaborated inc. -- 138 concrete [the office of jilly simons] -- 146 cook design -- 150 creative inc. -- 154 kristin cullen -- 158 enspace -- 162 renate gokl -- 166 hammerpress studio -- 168 hat-trick design -- 172 helicopter -- 174 hendersonbromsteadartco. -- 178 hoet ft hoet -- 180 the jones group -- 182 kangaroo press -- 184 kearneyrocholl -- 188 kinetic singapore 190 kolegram -- 194 kontour design 198 lichtwitz -- 200 mitre design 202 nb: studio -- 206 noon -- 208 no.parking -- 212 petrick design -- 214 rick rawlins/work and visual dialogue -- 216 rmac -- 218 samatamason -- 222 shinnoske inc. -- 224 studio najbrt -- 228 Superbüro -- 232 wilsonharvey/loewy -- Kristin Cullen. Includes bibliographical references (p. 239). Graphic arts Technique Advertising layout and typography Graphic design Typography Layout Printing Art Techniques Drawing NC1000 C85 2007 741.6 9781592533527 1592533523 pucpr 140530 20211209151035.0 eng