Layout workbook : a real-world guide to building pages in graphic design. / txt
Kristin Cullen.
- 240 p. ill. (chiefly col.) 24 cm. book
Includes bibliographical references (p. 239).
chapter one -- 10 the function of design, COMMUNICATING MESSAGES -- 13 establishing function -- 14 the role of the designer -- chapter two -- 16 inspiration, CULTIVATING CREATIVITY -- 18 discovering inspiration -- chapter three -- 24 the design process, UNDERSTANDING METHODOLOGY -- 26 the value of process -- 26 developing a project brief -- 30 research and information-gathering -- 32 brainstorming -- 34 conceptualization -- 36 experimentation and development -- 40 execution -- chapter four -- 42 intuition, TRUSTING THE INNER VOICE -- 44 design fundamentals and intuition -- 44 intuition defined -- 46 the benefits of intuition -- chapter five -- 52 structure+organization, BUILDING FOUNDATIONS -- 54 grid systems in graphic design -- 56 the anatomy of grids -- 60 working with basic grids -- chapter six -- 72 the interaction of visual elements, ESTABLISHING HIERARCHY -- 74 hierarchical development -- 77 compositional factors -- chapter seven -- 88 typography, SHAPING THE PAGE -- 90 the function of type -- 90 typographic characteristics -- 94 typeface selection -- 98 designing with type -- chapter eight -- 116 design analysis, SEEING TI-IE WHOLE AND ITS PARTS -- 118 the importance of analysis -- 120 evaluation considerations -- chapter nine -- 126 profiles LOOKING CLOSER -- 128 aufuldish ft warinner -- 132 capsule -- 134 cheng design -- 138 collaborated inc. -- 138 concrete [the office of jilly simons] -- 146 cook design -- 150 creative inc. -- 154 kristin cullen -- 158 enspace -- 162 renate gokl -- 166 hammerpress studio -- 168 hat-trick design -- 172 helicopter -- 174 hendersonbromsteadartco. -- 178 hoet ft hoet -- 180 the jones group -- 182 kangaroo press -- 184 kearneyrocholl -- 188 kinetic singapore 190 kolegram -- 194 kontour design 198 lichtwitz -- 200 mitre design 202 nb: studio -- 206 noon -- 208 no.parking -- 212 petrick design -- 214 rick rawlins/work and visual dialogue -- 216 rmac -- 218 samatamason -- 222 shinnoske inc. -- 224 studio najbrt -- 228 Superbüro -- 232 wilsonharvey/loewy --
Covers the fundamental areas of the graphic design business. This work tackles the often perplexing job of nailing down a layout that works. It illuminates the category of layout, communicating specifically what it takes to design with excellence; and also addresses the how and why of the creative process - the very heart of design.