define your brand, imagine your future Clark, Dorie. creator text index 2013 monographic eng

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226 p. 22 cm. 1. The New Branding Landscape 1 -- 2. Recognize Where You’re Starting 13 -- 3. Research Your Destination 31 -- 4. Test-Drive Your Path 49 -- 5. Develop the Skills You Need 65 -- 6. Who ‘ s Your Mentor ? 79 -- 7. Leverage Your Points of difference 95 -- 8. Build Your Narrative 113 -- 9. Reintroduce Yourself -- 10. Prove Your Worth 155 -- 11. Keep It Going 181 -- Epilogue: Make Your Reinvention Work 195 -- Appendix A: Your Professional Reinvention Self – Assessment 201 -- Appendix B: Classroom or Book Group Discussion Questions 209 -- Notes 211 -- Index 215 -- Acknowledgements 223 -- About the Author 225 -- specialized Dorie Clark. Includes bibliographical references and index. Career development Success in business HF5381 C53 2013 9781422144138 9781422144145 pucpr 140403 20250228121925.0 eng