Clark, Dorie.

Reinventing you define your brand, imagine your future txt Dorie Clark. - 226 p. 22 cm. book

Includes bibliographical references and index.

1. The New Branding Landscape 1 --
2. Recognize Where You’re Starting 13 --
3. Research Your Destination 31 --
4. Test-Drive Your Path 49 --
5. Develop the Skills You Need 65 --
6. Who ‘ s Your Mentor ? 79 --
7. Leverage Your Points of difference 95 --
8. Build Your Narrative 113 --
9. Reintroduce Yourself --
10. Prove Your Worth 155 --
11. Keep It Going 181 --
Epilogue: Make Your Reinvention Work 195 --
Appendix A: Your Professional Reinvention Self – Assessment 201 --
Appendix B: Classroom or Book Group Discussion Questions 209 --
Notes 211 --
Index 215 --
Acknowledgements 223 --
About the Author 225 --

9781422144138 9781422144145


Career development
Success in business

HF5381 / C53 2013