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Foreword by Mark Cuban --
I Shoulda Bought a Rubber Chicken Factory --
1. Do You Have the Guts? --
2. What's It Gonna Take? --
3. Pushing the Outrageous Envelope --
4. Who Are You, Anyway? --
5. Get Caught Up in Revenue --
6. Hit 'Em Where They Ain't --
7. Horse of Opportunity --
8. New as a Way of Life --
9. The Idea Champion --
10. Levels of Cream --
11. Don't Throw Your Money into a Tornado --
12. The Rubber Chicken Method --
13. Two Rules to Forget --
14. Differentiate Until You Sweat --
15. What Have You Done Today? --
16. Employees to Kill For --
17. Outrageous Mosaic --
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