Marketing outrageously redux : how to increase your revenue by staggering amounts!. / txt
Jon Spoelstra foreword by Mark Cuban.
- Revised edition
- 271 p. ill. ; 23 cm. book
Include index
Rev. ed. of: Marketing outrageously : how to increase your revenue by staggering amounts! 2001.
Includes bibliographical references.
Table of Contents : Foreword by Mark Cuban -- I Shoulda Bought a Rubber Chicken Factory -- 1. Do You Have the Guts? -- 2. What's It Gonna Take? -- 3. Pushing the Outrageous Envelope -- 4. Who Are You, Anyway? -- 5. Get Caught Up in Revenue -- 6. Hit 'Em Where They Ain't -- 7. Horse of Opportunity -- 8. New as a Way of Life -- 9. The Idea Champion -- 10. Levels of Cream -- 11. Don't Throw Your Money into a Tornado -- 12. The Rubber Chicken Method -- 13. Two Rules to Forget -- 14. Differentiate Until You Sweat -- 15. What Have You Done Today? -- 16. Employees to Kill For -- 17. Outrageous Mosaic --