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  <titleInfo>
    <nonSort>El </nonSort>
    <title>jíbaro sabía de marketing</title>
    <subTitle>del refrán a la teoría</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Fonseca Sepúlveda, Carlos M.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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    <place>
      <placeTerm type="text">Hato Rey, PR</placeTerm>
    </place>
    <publisher>Publicaciones Puertorriqueñas</publisher>
    <dateIssued>c2008</dateIssued>
    <dateIssued encoding="marc">2008</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xxiii, 125 p. ill. 23 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Carlos M. Fonseca Sepúlveda.</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <geographic>Puerto Rico</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Proverbs, Puerto Rican</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <topic>Quotations, maxims, etc</topic>
  </subject>
  <classification authority="ddc">658.8001 F676j</classification>
  <identifier type="isbn">193463073X</identifier>
  <identifier type="isbn">9781934630730 : 16.76</identifier>
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