TY  - BOOK
AU  - Kotler, Philip,
AU  - Armstrong, Gary
TI  - Fundamentos de marketing
SN  - 9786073217224
PY  - 2013///
CY  - México
PB  - Pearson Educación
KW  - Marketing
KW  - Local
N1  - Includes bibliographical references and index
ER  -