Kotler, Philip, <br/><br/>
Fundamentos de marketing 
Philip Kotler, Gary Armstrong. 
 - 11a ed. 
 - México  Pearson Educación  2013. 
 - various pages  il.  27.5 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9786073217224 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing