Czinkota, Michael R. <br/><br/>
Marketing internacional 
Michael R. Czinkota, IIkka A. Ronkainen. 
 - 10a ed. 
 - México  Cengage Learning  2013. 
 - 680 p.  col. ill., col. maps  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9786074819489 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export Marketing