Wilcox, Dennis L.

Public relations strategies and tactics Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee. - 2nd ed. - New York Harper & Row c1989. - xxiii, 686, 10 p. ill. (some col.) 25 cm.

Includes index.

Bibliography: p. 663-686.

0060471069

88024287


Public relations
Public relations--United States.

HM263 / .W49 1989

659.2