TY  - BOOK
AU  - Meeske,Milan D.
AU  - Norris,R.C.
TI  - Copywriting for the electronic media: a practical guide
T2  - Wadsworth series in mass communication
SN  - 0534066364 (pbk.)
AV  - HF5825 .M38 1987
U1  - 659.14 19
PY  - 1987///
CY  - Belmont, Calif.
PB  - Wadsworth Pub. Co.
KW  - Advertising copy
KW  - Local
KW  - Broadcast advertising
N1  - Includes index; Bibliography: p. [363]-364
ER  -