Meeske, Milan D. <br/><br/>
Copywriting for the electronic media  a practical guide 
Milan D. Messke, R.C. Norris. 
 - Belmont, Calif.  Wadsworth Pub. Co.  c1987. 
 - xvi, 367 p.  ill.  28 cm. 
 - Wadsworth series in mass communication .
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. [363]-364. 
<br/><br/><label>ISBN: </label>0534066364 (pbk.) 
<br/><br/><label>LCCN: </label>86005674 //r88 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.<br/>Broadcast advertising
<br/><br/><label>LC Class. No.: </label>HF5825  / .M38 1987 
<br/><br/><label>Dewey Class. No.: </label>659.14