@book{24180,
	author = {Meeske, Milan D. and Norris, R. C.},
	title = {Copywriting for the electronic media},
	publisher = {Wadsworth Pub. Co.},
	year = {c1987.},
	series = {Wadsworth series in mass communication},
	address = {Belmont, Calif.},
	note = {Includes index.}
}