TY  - BOOK
AU  - Herpel,George Lloyd
AU  - Collins,Richard A.
TI  - Specialty advertising in marketing
AV  - HF5827 .H4
U1  - 659.13 
PY  - 1972///
CY  - Homewood, Ill.
PB  - Dow Jones-Irwin
KW  - Advertising
KW  - LEMB
ER  -