Herpel, George Lloyd <br/><br/>
Specialty advertising in marketing 
[by] George L. Herpel and Richard A. Collins. 
 - Homewood, Ill.  Dow Jones-Irwin  1972. 
 - ix, 219 p.  illus.  24 cm. 
<br/><br/><label>LCCN: </label>78165355  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5827  / .H4 
<br/><br/><label>Dewey Class. No.: </label>659.13