Schultz, Don E. <br/><br/>
Strategic advertising campaigns 
Don E. Schultz, Dennis Martin, William P. Brown. 
 - 2nd ed. 
 - Lincolnwood, Ill.  NTC Business Books  1984 
 - xii, 532 p.  ill.  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0872510891 
<br/><br/><label>LCCN: </label>83072177  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns
<br/><br/><label>LC Class. No.: </label>HF5823  / .S3636 1984 
<br/><br/><label>Dewey Class. No.: </label>659.1/13