McGann, Anthony F. <br/><br/>
Advertising media  a managerial approach 
Anthony F. McGann, J. Thomas Russell. 
 - 2nd ed. 
 - Homewood, Ill.  Irwin  1988. 
 - xii, 452 p.  ill.  25 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0256059888 
<br/><br/><label>LCCN: </label>87081340 //r88 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning
<br/><br/><label>LC Class. No.: </label>HF5826.5  / .M36 1988 
<br/><br/><label>Dewey Class. No.: </label>659.1/11