TY  - BOOK
AU  - Boddewyn,J.J.
TI  - Advertising self-regulation and outside participation: a multinational comparison
SN  - 0899302955 (lib. bdg. : alk. paper)
AV  - HF5834 .B63 1988
U1  - 659.1/1 19
PY  - 1988///
CY  - New York
PB  - Quorum Books
KW  - Advertising
KW  - Self-regulation
KW  - Case studies
KW  - LEMB
N1  - Includes index; Bibliography: p
ER  -