Boddewyn, J. J.

Advertising self-regulation and outside participation a multinational comparison J.J. Boddewyn. - New York Quorum Books c1988. - p. cm.

Includes index.

Bibliography: p.

0899302955 (lib. bdg. : alk. paper)

87024939


Advertising--Self-regulation--Case studies.

HF5834 / .B63 1988

659.1/1