TY  - BOOK
AU  - Berkman,Harold W.
AU  - Gilson,Christopher C.
TI  - Advertising, concepts and strategies
SN  - 0394361652
AV  - HF5823 .B45 1987
U1  - 659.1/11 19
PY  - 1987///
CY  - New York
PB  - Random House
KW  - Advertising
KW  - LEMB
KW  - Commercial art
KW  - Marketing
KW  - Local
N1  - Gilson's name appears first on the 1st ed; Includes indexes; Bibliography: p. 591-596
ER  -