Berkman, Harold W., <br/><br/>
Advertising, concepts and strategies 
Harold W. Berkman, Christopher Gilson ; consulting editor, M. Joseph Sirgy. 
 - 2nd ed. 
 - New York  Random House  c1987. 
 - xxiv, 614 p.  ill. (some col.)  27 cm. 
<br/><br/> Gilson's name appears first on the 1st ed.  Includes indexes. 
<br/><br/>Bibliography: p. 591-596. 
<br/><br/><label>ISBN: </label>0394361652  25.00 (est.) 
<br/><br/><label>LCCN: </label>86029790 //r89 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Commercial art<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5823  / .B45 1987 
<br/><br/><label>Dewey Class. No.: </label>659.1/11