Mandell, Maurice I. Advertising [by] Maurice I. Mandell. - Englewood Cliffs, N.J. Prentice-Hall [1968] - xiii, 656 p. illus. (part col.) 26 cm. Includes bibliographies. LCCN: 68024575 LC Class. No.: HF5823 / .M219 Dewey Class. No.: 659.1