Firestone, O. J. The economic implications of advertising [by] O. J. Firestone. Commissioned by the Institute of Canadian Advertising. - Toronto Methuen 1967. - xiii, 210 p. 24 cm. Bibliographical footnotes. LCCN: 67024084 Subjects--Topical Terms: Advertising--Canada. LC Class. No.: HF5813.C2 / F5 Dewey Class. No.: 659.1/0971