TY  - BOOK
AU  - Ferguson,James Milton
TI  - Advertising and competition: theory, measurement, fact
SN  - 088410253X
AV  - HF5821 .F45
U1  - 659.1 
PY  - 1974///]
CY  - Cambridge, Mass.
PB  - Ballinger Pub. Co.
KW  - Advertising
KW  - LEMB
KW  - Rate of return
KW  - Competition
KW  - Local
N1  - Bibliography: p. 171-188
ER  -