00777nam a2200253Ia 4500 32564 BIBL 20160527192105.0 740917s1974 mau b 00110 eng 74020592 088410253X EVLG 659.1 F352a c1 HF5821 .F45 659.1 659.1 F352a Ferguson, James Milton. 222760 Local Advertising and competition theory, measurement, fact [by] James M. Ferguson. Cambridge, Mass. Ballinger Pub. Co. [1974] xiii, 190 p. 24 cm. Bibliography: p. 171-188. Advertising 47734 LEMB Advertising Rate of return. 47734 LEMB Competition 78972 Local 24160 24160 0 0 0 659_100000000000000_F352A 0 evl 165473 10 10 1 2016-05-27 45457 0 659.1 F352a 80000000787005 2016-05-27 00:00:00 r:32564 z:NCC:D 6