Ferguson, James Milton. <br/><br/>
Advertising and competition  theory, measurement, fact 
[by] James M. Ferguson. 
 - Cambridge, Mass.  Ballinger Pub. Co.  [1974] 
 - xiii, 190 p.  24 cm. 
<br/><br/>Bibliography: p. 171-188. 
<br/><br/><label>ISBN: </label>088410253X 
<br/><br/><label>LCCN: </label>74020592  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising--Rate of return.<br/>Competition
<br/><br/><label>LC Class. No.: </label>HF5821  / .F45 
<br/><br/><label>Dewey Class. No.: </label>659.1